Search Shield
One search result should not define you.
Search Shield strengthens what people find when they search your name, through accurate content, ongoing monitoring, and eligible correction or removal work.
Search engines control rankings. Privatus does not guarantee placement, suppression, or removal of specific results.
Before Search ShieldOne result dominates
What people find about you can decide what happens next.
An outdated article, exposed personal information, a misleading result or a thin footprint can be the first thing an employer, client, investor, partner or stranger sees when they search your name.
Search Shield is a structured way to respond.
One result dominates
Old article
Search for your name
Employer · client · partner · stranger
A more complete search presence
Professional profile
Current work
Interview
Verified identity
Relevant content
Existing result
A structured response to what appears when people search you.
Assess
We review what currently appears when someone searches your name, and identify the results that matter.
Decide
Each result is evaluated for the most appropriate response.
- Remove
- Correct
- Strengthen
- Monitor
Act
Privatus pursues the legitimate strategy appropriate to the result and your protection level.
Monitor
We track what gets indexed, how your search presence changes, and when more action is worth taking.
Not every search result should be handled the same way.
Strengthen
When removal is not realistic, Search Shield builds accurate content and identity assets that give search engines more useful information about who you are today.
Build a search presence that actually represents you.
Search Shield uses accurate content and identity assets rather than mass-producing generic pages.
Professional profiles
Current, accurate pages about who you are, what you do, and the work associated with your name.
Editorial interviews
Real conversations built from verified information and your own perspective.
Professional articles
Content around your work, experience, expertise or ideas.
Identity assets
Other appropriate pages and profiles that strengthen your verified digital presence.
When Search Shield helps
Different search problems need different responses.
- Correct
- Strengthen
An old article still ranks for my name.
Historical coverage can stay visible long after the circumstances change. Search Shield assesses whether correction, updating, removal or strengthening is the right response.
- Strengthen
- Monitor
A negative result appears when people search me.
Privatus weighs how strong the result is and builds a strategy around accurate competing identity assets, monitoring and eligible remediation.
- Strengthen
My professional profiles rank below an unwanted result.
Search Shield can strengthen current, accurate information associated with your name and track whether those assets gain visibility.
- Remove
My personal information appears in search results.
Eligible personal information, people-search pages and privacy exposures often have direct removal options before any content is created.
- Strengthen
There is very little accurate information about me online.
A thin footprint lets one result define your search presence. Search Shield establishes a stronger, accurate identity footprint.
How Search Shield differs from traditional reputation management
Search Shield starts with the result itself, not with publishing content by default.
Traditional reputation management
Mostly publishes content intended to influence search results.
Search Shield
Starts by assessing the result itself.
Then decides whether the response is:
- Remove
- Correct
- Strengthen
- Monitor
After that it measures what happens over time and adjusts where the strategy is not working.
How much of your search presence do you want handled?
Essential
Build your presence
Privatus creates Search Shield assets designed to strengthen what people find when they search your name.
3 professionally created Search Shield assets
Profiles, interviews or articles, chosen from your search landscape.
Professional
Manage your presence
Privatus builds and manages several strategic search assets, watches how they perform, and maintains your search presence over time.
Up to 5 managed Search Shield assets, plus ongoing monitoring and upkeep
Executive
Remediate difficult results
Everything in Professional, plus hands-on review of problematic results and eligible correction, removal and publisher outreach.
Managed remediation, plus eligible corrections and removal requests
What we can control. What we cannot.
Privatus controls
- Research and assessment
- Accurate content creation
- Monitoring
- Asset maintenance
- Eligible correction outreach
- Eligible removal requests
- Publisher outreach
- Ongoing strategy
Search engines control
- Rankings
- Indexing speed
- Placement
- Algorithm changes
- Whether a specific result ultimately moves
Search rankings are not ours to set. We cannot guarantee that a specific result will be removed, suppressed, moved to a particular position, or disappear from a search engine.
We can guarantee that Privatus does the Search Shield work included in your plan, pursues legitimate remediation, and measures the result.
Search Shield questions
One result should not control your entire search presence.
See what appears when people search your name, and what can realistically be done about it.
Check My Search ExposureSearch engines control rankings. Privatus focuses on the work required to improve and manage your search presence.